The development of a marketing plan for Deloitte Croatia Essay

The development of a marketing plan for Deloitte Croatia - Essay typesetters caseDeloitte Croatia is entering its 11th year of operation in Croatia. The audit service line is now recognize as the market leader in Croatia. The challenge now is where to go from here The goal quintuplet years ago was to become number one in the local market which has now been achieved. merchandise per se has non been the major conquest factor in obtaining this achievement, however, as we seek to progress to the nigh level, the idea that marketing needs to take us to the next level has been recognised. Our success historically has been achieved by having the right people at the right place at the right time. Two years ago, we apparatus a marketing support function, and it is the belief of partners that we can now pull away from our competitors by having a more market orientation and adopting the holistic marketing concept in a more significant way. The market is still considered immature from th e perspective of clients understanding the value that a global firm such(prenominal) as Deloitte can bring to their businesses. This is clear, as 50% of the market is still serviced by local auditors who be not internationally accredited and who are not able to bring to the table global solutions. It is in this area that the partnership believes that there is potential to obtain new and emerging businesses, and small businesses that will narrow for European Union funding for economic development once Croatia enters into the European Union in volt years time.Bamako, Ivan. 2008... Last year Deloitte celebrated ten years of operations in Croatia. This was a risque profile local event, with the Prime Minister of Croatia attending the celebrations and at the same time opened our new offices in the city of Zagreb.Deloitte Croatia is a partnership that forms part of Deloitte Central Europe. This regional partnership consists of seventeen countries indoors Central Europe. We are the o nly regional partnership made up of so many variant countries. Most other partnerships consist of their own country, so in many ways we are unequalled within the Deloitte world. Deloitte Croatia is organised into five functions or service lines. The service line offerings are Audit and Advisory, encounter Advisory Services, Taxation Consulting, Financial Advisory and finally Management Consulting. The biggest service line is Audit and Advisory, which accounts for close to 50% of the business. Deloittes growth over the prehistorical five years has been spectacular. Five years ago, we were still the smallest of the spoiled 4 in the Croatian market place. Today we are the biggest by revenue and by employees. The success of the devote over the past five years has been the result of bringing the right people into the fare from local Croatians but also bringing in international professionals who brought with them significant international expertise. This was very much(prenominal) appreciated by local business and it has resulted in significant growth for the practice over the past five years. The growth year on year has been 25%. This in itself has caused a few challenges for the practice in trying to find enough quality people to help with the workload. Local universities have not been able to generate a