L’oreal and the Globalization of American Beauty Essay

How did LOreal hold up the worlds largest bag comp each? What was the role of acquisitions in the growth? The global strategy of Loreal started stolon from European countries like Austria, Italy, and the Holland providing hare care and hair color products. After the launch in the USA, they headstrong to expand their market share by mainly M&A of many similar simply way smaller companies. With proper acquisition strategy over the years, they finally became the largest company in beauty industry.LOreal offers consumers worldwide Ameri laughingstock and French concepts of beauty. Are there any limits to the national beauty images it can globalize? There may be some limits for Lorear to go more worldwide even if they arouse huge branches and offices over the world. I rally it may be related with racial issues. The society for minority is changing faster than ever before, however still, the majority of American and European countries are white but Asian, African American, and His panic. Thus, if they really care about optimal globalization in all ways, they should probably pack making their diversified strategy in other markets (minorities).What are the global opportunities for Kiehls? What are the limits, if any? Even though Kiehls were taken over by Loreal through M&A, their products are not easily found at many stores, unlike there are so many producsts of Lorean in any store. And this is mainly because their products line are simply expensive targeting luxury market, so I think if they really want to go global they should find proper way to make their products easily unattached to the customers through mega-stores like walmart, or target.