Jeffrey Young Believes That Moves Towards ‘Upmarket Burgers’ Essay

Jeffery Young has this belief that there would be a positive shift towards Upmarket Burgers Well I believe this channelize to an extent as we be in possession of approached to the generation people of all ages go for a healthier option as it has become a turn out for all ages. But as the economy improves there would be an increase of income therefore a quality market opportunity.But the Future is episodic as we are presently in Double-dip recession as we fill no idea how the future is going to be The local familiarity would go for a Low-Priced but good quality provender but the disadvantage would the club GBK may fail as it does non construct as many consumers as it is highly prices, overall I conclude It all depends on the Income of the economy.On the hand I have a stronger belief that the fast food Franchises (A franchise is a good granted to an individual or group to market a companys goods or services within a certain filth or location), in this case it is called the Low-market Burgers entrust not go nonextant because the franchises like McDonalds, KFC, Burger King and Subway have the following USPs (Unique merchandising Points).Well it has food at a lower price which they secernate in which is affordable to the local community who do not have enough of income to buy Upmarket Burgers at a daily rate. The snatch reason that they are more recognised as they have a recognisable trademark (a symbol, word, or words legally registered or open by use as representing a company or product.) for utilization- For McDonalds there are the two golden arches which is in the shape of an M.And also their reputation known world-wide, as they are set in the best locations for these small franchises and services, they are almost found along individually mile near a town centre. To Conclude I would recount that the franchises like McDonalds, Burger King, KFC and Subway will not go into extinction as the customer loyalty increases through the years whereas t he customer loyalty for GBK(Gourmet Burger Kitchen) will have a decrease because of their high quality, high priced products. Therefore, a decrease of GBK stores.